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Effective Solo Advertising


Archive for the 'Email Deliverability' Category



Think About Advertising

Sunday 9 May 2010 @ 10:50 am

Advertising not only builds brand awareness but also creates immediate income when done properly and done online. Everyone is building a webpage these days because they know having an online presence means they can reach so many more people, but that online presence doesn’t mean a thing if they do not advertise.




Email Advertising - is Under Estimated

Sunday 28 June 2009 @ 2:28 pm

With the ever changing methods of communicating online, such as by twitter or facebook, some may say that email marketing is old school, or outdated. With the issues of spam and the increasing use of spam filters some refrained from using email advertising. 

However, most of the best methods of advertising are old school. Not only that, but if you generate a detailed and effective email ad copy, you will not have to worry about spam filters, and if you use a great email advertising service like SoloAdsOnly.com , you don’t need to worry about spam complaints.




A new feel for Solo Advertising

Friday 26 June 2009 @ 12:15 pm

Hello,

In college I have learned a lot so far. I went ahead and threw out my business model and created a new one with the custoemr in mind.

What is it that so many are looking for when they purchase email advertising? They want results, they want more people to come to their site and buy.

So I went ahead and changed the way I will handle this. Now I guarantee with every order that you will get at least a 5% open rate on all orders on SoloAdsOnly.com




Solo Ad Tips

Friday 10 April 2009 @ 7:21 pm

Email advertising is a very powerful tool when it comes to getting targeted customers to your site or product. Solo Ads are stand alone ads that are sent as an email advertisement to the targeted lists.

In order for your advertisement to be effective for you, it should have 3 major components:

1.      Attention grabbing headline

2.      Powerful ad copy

3.      Call to action

You have to make sure that your subject line grabs the reader’s attention. There are several different types of headlines that can help you do this here are just 5 of the strongest:




Getting More Out of Unsubscribing Option

Friday 27 March 2009 @ 10:23 pm

The unsubscribing link helps the marketers to understand their customers better. This makes them to look for alternatives which would help to retain the customers for a longer time, sometimes even forever. The whole procedure will give an insight about the view of the subscribers, how they picture the company and what are their expectations from the company. Unsubscribing customers force the company to think of a counter-option to restrain the customer from unsubscribing. So, if the whole process is designed well, it actually helps the email program in reaching its goal.




Monitor Feedback to Boost Deliverability

Friday 27 March 2009 @ 9:51 pm

It is a fact that monitoring or managing customer feedbacks does not fall in the top 10 priorities of email marketers in order to improve the deliverability of their emails. It is really a sorry state of affairs as feedback management enables email marketers to improve email’s most important quality i.e. providing direct interface between customers and email marketers.

When a factor so important such as this it turns off the readers and makes your program vulnerable to threats like spam reports and leaves you with a list containing lots of invalid or dead addresses. Many email marketers forget that relevancy is pivotal to driving deliverability of emails which results in loss of opportunity to make email campaigns more sought after and pertinent to target subscribers.




How Subject Lines Resembling Spam Hinder Deliverability

Friday 27 March 2009 @ 9:13 pm

A lot depends on what you are putting in the subject line when sending a marketing email. It can make or break your email marketing campaign. The receivers are fed up of getting emails like “download this software for free” or “upgrade for free” or “RE: some software”. Now, it is difficult even for an email marketer to identify which emails are from a legitimate software marketer based on subject line the how someone could expect recipients to guess. And when receivers can’t identify them they think that it is spam. They will simply send the message to trash and would even report the message as spam or unsubscribe from the email program.




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