You know what I have seen over and over again, is many spend more money and time on finding the right place to advertise that fits their budget then they do on their actual advertisement.
This results in getting a bad responce which in turn will result in a bad image of email advertising in your mind. Change the channel, imagine yourself getting a huge responce to your offer. Get rid of the bad channel flashing terrible images of email advertising results and instead revamp your ad, tweek your subject line, and grab their attention.
Email advertising works and it can work extremely well if you send them the right information. Tell them how you can help them, or how your product can help them. List the benefits of your service or product. If you have any testimonials add 1 or 2 at tops.
Here are some challenges you can open with that will definately grab their attention:
Encounter the…
Cross the threshold…
Do something extraordinary!
Some attention grabbing subject lines:
“This is your chance to become successful. Take it!”
“10 reward dollars are waiting for you at the finish line…”
“50 fool-proof ways to make money on the internet!”